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“Kirby” HubKonnect Launches AI Technology For Franchise and Local Store Consumer Marketing

– HubKonnect is a revolutionary approach to tailored local marketing plans.  The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman. These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise locations in the art of local marketing.  Koch,…

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Why Winners Win. Why Losers Lose.

By HBR.org - Courtesy Rich Bendis and innovationamerica.us Written By Gordon Tredgold, Founder and CEO, Leadership Principles; Edited By Doug Burson, Sphere Marketer & Analytics 5 Regrets of a Failed Entrepreneur:  What I would do differently. 80% of new businesses fail - often for completely avoidable reasons. Others fail because of a lack of organization, preparation, or…

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Everything you didn’t want to know about Google.

Reference Credit By Paweł Grabowski, Cindy Sanders and Douglas Burson Sphere Marketer & Analytics Part 1 of 3: Are your SEO Strategies Effective? Part 2 of 3: Chasing Google. Part 3 of 3: Hydraulics, Energy, Surfboards Your company may be built upon hydraulics, energy, surfboards or any product/service.  The most important question for small and […]

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How “Business Clusters” Create “Collective Genius.”

The evolution of the successful 21st Century Business Enterprise - “Clusters” By HBR.org - Courtesy Rich Bendis and innovationamerica.us Today when we talk about business “clusters,” we’re usually talking about the technology industry in Silicon Valley, the financial sector in London or New York, or automakers in southern Germany. But clusters go back much further…

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“My Data Is Bigger Than Your Data”

  Real Data and the “Business Catwalk”   2016 was a landmark year for big data with more organizations storing, processing, and extracting value from data of all forms and sizes. In 2017, systems that support large volumes of both structured and unstructured data have risen. “Business Data has become Sexy.”  And expensive. The market…

Robbie Manufacturing Repositioned To A Consumer Brand

  Robbie Manufacturing was co-founded by Irv Robinson in 1970. The company is a flexible packaging supplier specializing in on-site packaging needs for grocery stores, shrink wrap packaging of multipack consumer goods - and packaging solutions for food processors. Located in Lenexa, Kansas, Robbie Manufacturing today employs more than 175 employees and and revenues are…

Sphere Marketer & Analytics

By Douglas Burson, President, Sphere Marketer & Analytics "Accountants and Attorneys "tell you what happened in your business.  Our Team recommends and shows you what to do." Sphere Marketer is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with client services and operational offices in Atlanta and Chicago.…

Czech Republic Students Develop Sphere Marketer “Chatbox” Prototype

  Chatbots.  A Conversational User Interface For Small Businesses. By Douglas Burson, Sphere Marketer & Analytics, and Students At Gymnázium Bohumila Hrabala v Nymburce High School in The Czech Republic The Successful 21st Century Small Business Enterprise must constantly be on the look-out for ideas, sales opportunities, client development and marketing ROI.  “Chatbox” Technology offers these benefits.…

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Chasing Ghosts, Google and Goblins

Cindy Sanders and Douglas Burson, Sphere Marketer & Analytics With the evolution of Google's core search algorithms, and in the wake of major adjustments that have gone by names like Panda, Penguin and Hummingbird, being found on the web has become likened to obtaining a doctoral degree in physics or mathematics. As entrepreneurs, we all…

Ecommerce for your business. Google Rocket Fuel for your clients.

  We work with very few clients.  Web, Google, SEO, Ecommerce are more than a puzzle.  Combine math, design, marketing, writing, Platform, competitive analytics, user interface, sales and United States financial processing. Start.  Contact Sphere Marketer & Analytics.  See Our Work: www.spheremarketer.net Google has advanced to the point where its algorithm has an incredible understanding…

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Technology Stars and Startups. Kansas City.

    BY SPECIAL CONTRIBUTOR:  Lesa Mitchell, Managing Director, Techstars, Kansas City, with Douglas Burson and Rick Dillon, Sphere Marketer & Analytics   What Kansas City and The Midwest offer tech startups. It’s easy to see why startup founders look to the coasts to raise venture capital or hire a star head of growth.  "Hollywood"…

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Sports and Entertainment Venues – Geo-Spatial Proximity Advertising

  (C) 2017 Sphere Marketer & Analytics.  Every search engine and social media Platform delivers your branding and advertising using our proprietary software - SMA2.  We use specialized "Latitude and Longitude" Coordinates to instruct Google and other platforms to present your advertising in very narrow areas - such as a football stadium on gameday, or…

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Sports/Entertainment Venues: Geo-Spatial Advertising

  Sphere Marketer & Analytics, Client Proximity Online Advertising Exclusively For Professional and Amateur Sporting Venues (C) 2017 - Preview Mercedes Benz Stadium, Atlanta, Georgia (Atlanta Falcons - NFL) The Successful 21st Century Business Enterprise - How Sphere Marketer is putting your advertising right in the pockets of sports and entertainment fans.  (See full Article…

“Customer Capture Platforms”

  By Douglas Burson, Sphere Marketer & Analytics The main components of CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases.  If your company continues to believe customers are still resources that can be used for up-sell or cross-sell opportunities, rather than humans looking for interesting…

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Businesses Are Built Upon Relationships.

About Sphere Marketer & Analytics “Businesses are built upon relationships.  Not technology.” Sphere is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with operational offices in Atlanta and Chicago. We work exclusively for clients who may feel “trapped” in the world of technology, hoping sales will increase. And…

“Mobile Proximity Marketing”

"Proximity Marketing" is the localized wireless distribution of advertising content associated with a particular place.  Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment. So...... How does this help you build your manufacturing or distribution business? https://youtu.be/iebu-oCTdI8 Sphere Marketer & Analytics - Douglas Burson, President.…

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A selling strategy built on price may be setting a bonfire to your business.

"Don't compete on price."   By Paula Aaron Rose and Douglas Burson, Sphere Marketer & Analytics (Consumer Packaged Goods and Manufacturing Product Marketing) When you are trying to bring in new business, it can be tempting to use "price" as an incentive. But cutting your prices is invariably a mistake, as Ben Dyer, ceo of…

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E/Commerce Web Design. Made In Missouri. Built To Last.

Sphere Marketer & Analytics is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with operational offices in Atlanta and Chicago. We work exclusively for clients who may feel “trapped” in the world of technology, hoping sales will increase. Combine Sales Strategy, Video, Web E/Commerce. Your "Competitive Sales Advantage"…

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Lunch Buckets. Made In Missouri. Built To Last.

Sphere Marketer & Analytics is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with operational offices in Atlanta and Chicago.  We work exclusively for clients who may feel “trapped” in the world of technology, hoping sales will increase. Eat your competitor's lunch.    

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Addition By Subtraction. The “Online Model” For Your “Offline” Business.

  By Douglas Burson, President, Sphere Marketer & Analytics What's the rush? You can cultivate your client base and relationships by understanding the fundamental opportunities "online" - to help build your small business "offline."     In 2017 and 2018...where will your increased sales come from -- a larger salesforce, new markets,  product innovation, e-commerce,…

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The Fantastic Voyage Of Building A Business.

Contributed By Michael Koch, CEO and Entrepreneur | With Douglas Burson, Sphere Marketer & Analytics The power of determination and confidence in yourself can take you to greater heights than you ever could have imagined.  When you are young and your parents tell you that you can be whatever you want to be when you…

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Fashion.

By: Cindy Sanders, Aman Saini, Douglas Burson, Sphere Marketer & Analytics Making a good first impression is vital – how many poorly designed websites did you revisit after landing on them the first time?  Learn from every single one, even if it's just a logo concept or an idea for your own online ecommerce presence.…

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How does your marketing mix compare with today’s successful 21st Century Enterprise?

Liva LaMontagne, MarketingSherpa | Amandeep Mahal and Douglas Burson,  Sphere Marketer Analytics When every Marketing Dollar counts..how does your company compare to ways the 21st Century Business Enterprise is succeeding? "Which of the following methods do you use to reach customers when they are not at a computer?"  In other words, "what is your marketing,…

How to Create a Site Structure That Will Enhance SEO The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are intentional and careful with…