Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics Is it a mystery?  Something found in secret codes in the latest book about “Business Building?” Yes, and you must take the time to step back - often. Every business owner, project leader or anyone responsible for delivering growing sales. If your Sales and Profit…

Thermo-Dynamics and Client Launch.

By Doug Burson, Sphere Marketer & Analytics The main components of CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases. If your company continues to believe customers are still resources that can be used for up-sell or cross-sell opportunities, rather than humans looking for interesting and…

Why Winners Win. Why Losers Lose.

By HBR.org - Courtesy Rich Bendis and innovationamerica.us Written By Gordon Tredgold, Founder and CEO, Leadership Principles; Edited By Doug Burson, Sphere Marketer & Analytics 5 Regrets of a Failed Entrepreneur:  What I would do differently. 80% of new businesses fail - often for completely avoidable reasons. Others fail because of a lack of organization, preparation, or…

Czech Republic Students Develop Sphere Marketer “Chatbox” Prototype

  Chatbots.  A Conversational User Interface For Small Businesses. By Douglas Burson, Sphere Marketer & Analytics, and Students At Gymnázium Bohumila Hrabala v Nymburce High School in The Czech Republic The Successful 21st Century Small Business Enterprise must constantly be on the look-out for ideas, sales opportunities, client development and marketing ROI.  “Chatbox” Technology offers these benefits.…