More Sales and Clients. Made In Missouri. Built To Last.

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Sphere Marketer & Analytics is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with operational offices in Atlanta and Chicago. We work exclusively for clients who may feel “trapped” in the world of technology, hoping sales will increase.

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(C) 2017 Sphere Marketer & Analytics – www.spheremarketer.com – Kansas City, Missouri – (816) 349-5988

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Advertising. Made In Missouri. Built To Last.

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Sphere Marketer & Analytics is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with operational offices in Atlanta and Chicago. We work exclusively for clients who may feel “trapped” in the world of technology, hoping sales will increase.

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(C) 2017 Sphere Marketer & Analytics – www.spheremarketer.com – Kansas City, Missouri – (816) 349-5988

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Featured

The Fantastic Voyage Of Building A Business.

Contributed By Michael Koch, CEO and Entrepreneur | With Douglas Burson, Sphere Marketer & Analytics
The power of determination and confidence in yourself can take you to greater heights than you ever could have imagined.  When you are young and your parents tell you that you can be whatever you want to be when you grow up, they aren’t lying.

The difference between doing exactly what you want to do and settling for a position that you’re not happy with comes down to:

What you believe you are capable and confident of achieving.

The most successful people in the world across all walks of life (athletics, business, art, music, etc.) do not get to the top of their professions by thinking they are anything less than the absolute best at what they do.

Getting there is only half the battle – and staying on top is twice as difficult.  These individuals have believed they would be in that situation – and visualize climbing to the top every day.

They have played out every situation they can think of in their own minds to minimize any disruptions that could occur.
You’ll hear it time and time again in speeches from leaders across all industries:

“Believe in yourself and anything is possible.”

It is a common phrase that is shouted from the top of the mountain of success to those below aspiring to get to that position.  Those at the top know what it takes, and realized early on how much believing in yourself plays a part in your overall success.

There is no room for self-doubt in the climb to the top.

Once you start questioning yourself, you give yourself an out for why you didn’t accomplish your goals.

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Your self-belief should not just be applied to one goal.

Instead…be confident entering any challenge you come across.  First-time failures and setbacks are going to occur, but they should not define you or deter you from ultimately completing the goal you set for yourself.

Setbacks should serve as a way to learn where you went wrong and how you can improve moving forward.  Your determination to succeed should be so strong that anything less will only push you harder to reach your goals.  It’s this kind of determination – combined with confidence in yourself – that will result in ultimately achieving your goals.

When it comes down to it, you can be your greatest source of motivation, or you can be your own worst enemy.

Believe in yourself and set the bar high. You are capable of achieving whatever you set your mind to.

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Discovery. Bridge. Plan.

“The strongest business bond you will ever build is with a friend.”

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What should a Strategic Marketing and Sales Plan Look Like?

Your Plan should look exactly like your current client base…continually building relationships with your clients…and listening.  Simple and difficult.  New clients being attracted, not pushed.  Creative and practical.  Elbow grease and time.

Discovery.

[ ]  Research and Summarize Current Marketing/Sales Strategies

[ ]  Evaluate Product/Service Difference vs. Key Competitors

[ ]  Identify New Sales and Market Opportunities

[ ]  Evaluate Potential Salesforce/Customer Service Improvements

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Bridge.

[ ]  Find The “Right” Questions

[ ]  Challenge Your Business Assumptions

[ ]  Target and Refine Your “Defendable Business Difference”

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Develop An Effective Marketing Plan Supporting Your Business Sales.

[ ]  Build An Objectives, Strategies, Tactics Plan – On Budget

[ ]  Define Measurable Spending Results/ROI

[ ]  Strengthen Client Relationships and Business Referral Opportunities

[ ]  Implement and Refine

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“Big Data” and “Small Business”

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By Ken Adams and Douglas Burson

Sphere Marketer & Analytics

 

The advent of sales analytics has sales professionals paying attention to metrics such as dials and e-mails per day to track prospects.  How is “Big Data” accelerating your “Small Business” Sales?

As for sales performance and Client Relationships, how are “measurement, pipeline value and win rates” building your business?

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As a business owner…do you even know if your sales organization is developing Client Relationships based upon these “Big Data” Metrics and the “marketing spending” you review everyday on your P&L?

  • Making accurate and reliable sales predictions.
  • Identifying opportunities that are most likely to convert.
  • Enabling sales teams to identify and measure areas that need improvement.
  • Gaining visibility across customer segments, sales, revenues and prospects.

Today.  Businesses are built upon relationships.  Not technology.

Increase your Marketing ROI and Long-Term Client Referral Base.

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Contact: Ken Adams or Douglas Burson 816.349.5988 www.spheremarketer.com