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E/Commerce Web Design. Made In Missouri. Built To Last.

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Sphere Marketer & Analytics is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with operational offices in Atlanta and Chicago. We work exclusively for clients who may feel “trapped” in the world of technology, hoping sales will increase.

Combine Sales Strategy, Video, Web E/Commerce.

Your “Competitive Sales Advantage” – Popcorn.

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Contact: Douglas Burson, President, Sphere Marketer & Analytics, (816) 349-5988, douglas@spheremarketer.com, www.spheremarketer.com

 

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The Fantastic Voyage Of Building A Business.

Contributed By Michael Koch, CEO and Entrepreneur | With Douglas Burson, Sphere Marketer & Analytics
The power of determination and confidence in yourself can take you to greater heights than you ever could have imagined.  When you are young and your parents tell you that you can be whatever you want to be when you grow up, they aren’t lying.

The difference between doing exactly what you want to do and settling for a position that you’re not happy with comes down to:

What you believe you are capable and confident of achieving.

The most successful people in the world across all walks of life (athletics, business, art, music, etc.) do not get to the top of their professions by thinking they are anything less than the absolute best at what they do.

Getting there is only half the battle – and staying on top is twice as difficult.  These individuals have believed they would be in that situation – and visualize climbing to the top every day.

They have played out every situation they can think of in their own minds to minimize any disruptions that could occur.
You’ll hear it time and time again in speeches from leaders across all industries:

“Believe in yourself and anything is possible.”

It is a common phrase that is shouted from the top of the mountain of success to those below aspiring to get to that position.  Those at the top know what it takes, and realized early on how much believing in yourself plays a part in your overall success.

There is no room for self-doubt in the climb to the top.

Once you start questioning yourself, you give yourself an out for why you didn’t accomplish your goals.

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Your self-belief should not just be applied to one goal.

Instead…be confident entering any challenge you come across.  First-time failures and setbacks are going to occur, but they should not define you or deter you from ultimately completing the goal you set for yourself.

Setbacks should serve as a way to learn where you went wrong and how you can improve moving forward.  Your determination to succeed should be so strong that anything less will only push you harder to reach your goals.  It’s this kind of determination – combined with confidence in yourself – that will result in ultimately achieving your goals.

When it comes down to it, you can be your greatest source of motivation, or you can be your own worst enemy.

Believe in yourself and set the bar high. You are capable of achieving whatever you set your mind to.

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The SEO Industry – A New Definition: Are Your Strategies Effective?


By Jayson DeMers and Douglas Burson – Sphere Marketer & Analytics

Part 1 of 3:  Are your SEO Strategies Effective?

Part 2 of 3:  Chasing Google and Defining Your “Defendable” Difference

Part 3 of 3:  Why are your customer relationships more important than SEO?

Part 1: Are your SEO Strategies Effective?

The Good News and How To Leverage SEO

Social media ROI is one of the most heavily debated topics in the online marketing world.  Why?  Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign.

It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line.
And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. In a survey from Convince & Convert, 41% of companies said they had no idea whether or not their social media efforts were actually paying off.

Social media marketing and SEO are two tightly interwoven strategies.

Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors.  Since social media relies on high-quality content and a visible, strong brand presence.

Your efforts and financial investments in SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.  But is this true for an average business owner?
Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details.

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Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.

However, there are some stipulations to this: Google can detect the quality of your followers, meaning buying 100,000 proxy Twitter followers isn’t going to do much for your overall rankings.  Instead, you’ll need to build your following organically.

Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details.

Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.

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How Creativity helps bind your clients to your business.

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If you relate with a sense of having your true self shunned by the society we live in or the company you are building…this one’s for you!  And if you have kids on top of that, it will really hit home.

Madrid based animators, Daniel Martinez Lara and Rafa Cano Mendez created this touching 7 minute short film that perfectly demonstrates what happens when we let external influences dim our inner light, and how it affects the lives of those we love most…not to mention…your own business organization and clients!

Presented By upliftedlife.com 

 

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Sphere Marketer & Analytics www.spheremarketer.com

Kansas City ~ Atlanta ~ Chicago

 

7 Questions To Ask When Building A Local Store Marketing Plan

By Guest Contributor Kathy Hartman, US Marketing Director; Trading Area Expert, Builder of Infrastructure Technology Solutions at McDonald’s Corporation

 

Start on shaky ground and you’re sure to collapse!

What is the biggest mistake local businesses make when creating a Local Store Marketing plan?  It’s driving customers to their location and delivering a horrible experience.  That horrible experience can literally take years to overcome—worse, that horrible experience often goes viral—impacting many other customers along the way.

So, before you decide to invest in a local marketing plan for your business, make certain that you’ve established a solid foundation your Local Store Marketing efforts can build on. A foundation built o the things most important to your customers.  Ask yourself the following seven questions:

1. Are you delivering a quality product?  

Whether it’s a fabulous frappé, a precision-driven oil change or a perfectly prepared order—today’s consumer won’t settle for anything less than great! They simply have too many other options to choose from.

2.  Is your business properly staffed?

Do you have the right number of employees to serve your existing customers? Proper staffing is critical to delivering a good customer experience. In today’s always multi-tasking world, no one wants to wait to give you their business.

3.  Are your aces in the right places?  

Every employee has different strengths. Some are friendly. Some detail-oriented. Some would rather be home watching TV (maybe they should be). Know your employee’s strengths and areas for improvement and assign them the tasks that will allow them to help make your business a success.

4.  Does your Team need training?

Working in a retail location is complicated—POS systems, mobile app redemptions, steps to producing a freshly made product, expertise in your product offerings…Make sure that you’ve set your employees up to shine with proper training.

5.  What does your business look like through the eyes of the customer?  

Is it clean? Organized? Easy to navigate and find what they are looking for? Approach your location as if it’s the first time you’ve seen your business and look at what the customer sees. Look at things like landscaping, trash bins, restrooms, product organization. Are you impressed? You need to be if you want your customers to be.

6.  Are your existing customers satisfied?  

Many franchisees and business owners forget that they have a built-in survey system available to them—they simply need to talk to their customers. Introduce yourself as they are leaving and ask for their opinion.  If you use a receipt survey system, track your customer ratings and see where you can improve.  It’s all about delivering a great experience!

7.  Do your customers value what you are offering?  

Value goes way beyond offering a good price for a product or service. Value is the entire package…friendly service, clean location, reasonable prices, great products. The beauty of value is that it provides forgiveness.  If you are delivering something that your customers value, the goodwill you’ve generated will help overcome your occasional misses. Mistakes will occur, but customers want to forgive – as long as what you’re delivering is something they value.


Establishing this strong foundation of Quality, Service, Customer Satisfaction and Value is critical to your Local Store Marketing plan’s success. These are the things that are most important to your customers and that you have to deliver on first and foremost before you even contemplate implementing Local Store Marketing ideas and driving customers into your business. You wouldn’t build a house on a crumbling foundation.  Don’t try to build your business on one!

Kathy Hartman is one of the world’s foremost authorities on Local Store Marketing, building sales and community connections at the individual location level.

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www.spheremarketer.com

Kansas City ~ Atlanta ~ Chicago