Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics Is it a mystery?  Something found in secret codes in the latest book about “Business Building?” Yes, and you must take the time to step back - often. Every business owner, project leader or anyone responsible for delivering growing sales. If your Sales and Profit…

Thermo-Dynamics and Client Launch.

By Doug Burson, Sphere Marketer & Analytics The main components of CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases. If your company continues to believe customers are still resources that can be used for up-sell or cross-sell opportunities, rather than humans looking for interesting and…

“Kirby” HubKonnect Launches AI Technology For Franchise and Local Store Consumer Marketing

– HubKonnect is a revolutionary approach to tailored local marketing plans.  The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman. These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise locations in the art of local marketing.  Koch,…

Why Winners Win. Why Losers Lose.

By HBR.org - Courtesy Rich Bendis and innovationamerica.us Written By Gordon Tredgold, Founder and CEO, Leadership Principles; Edited By Doug Burson, Sphere Marketer & Analytics 5 Regrets of a Failed Entrepreneur:  What I would do differently. 80% of new businesses fail - often for completely avoidable reasons. Others fail because of a lack of organization, preparation, or…

Everything you didn’t want to know about Google.

Reference Credit By Paweł Grabowski, Cindy Sanders and Douglas Burson Sphere Marketer & Analytics Part 1 of 3: Are your SEO Strategies Effective? Part 2 of 3: Chasing Google. Part 3 of 3: Hydraulics, Energy, Surfboards Your company may be built upon hydraulics, energy, surfboards or any product/service.  The most important question for small and […]