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Robbie Manufacturing Repositioned To A Consumer Brand

  Robbie Manufacturing was co-founded by Irv Robinson in 1970. The company is a flexible packaging supplier specializing in on-site packaging needs for grocery stores, shrink wrap packaging of multipack consumer goods - and packaging solutions for food processors. Located in Lenexa, Kansas, Robbie Manufacturing today employs more than 175 employees and and revenues are…

Sphere Marketer & Analytics

By Douglas Burson, President, Sphere Marketer & Analytics "Accountants and Attorneys "tell you what happened in your business.  Our Team recommends and shows you what to do." Sphere Marketer is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with client services and operational offices in Atlanta and Chicago.…

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Czech Republic Students Develop Sphere Marketer “Chatbox” Prototype

  Chatbots.  A Conversational User Interface For Small Businesses. By Douglas Burson, Sphere Marketer & Analytics, and Students At Gymnázium Bohumila Hrabala v Nymburce High School in The Czech Republic The Successful 21st Century Small Business Enterprise must constantly be on the look-out for ideas, sales opportunities, client development and marketing ROI.  “Chatbox” Technology offers these benefits.…

Building Your Brand and Franchise

Kathy Hartman, US Marketing Director; Trading Area Expert, Builder of Infrastructure Technology Solutions at McDonald's Corporation Alayna Frankenberry, Franchise Brand Management, Global Brand Management Kathy Hartman and Douglas Burson, President, Sphere Marketer & Analytics Keep in mind that just because a certain franchise structure works in one market, doesn’t mean it’s the best choice for…

The “Human Industrial Complex”

By Douglas Burson and Rick Dillon, Sphere Marketer & Analytics No one knows what happened. "A huge security breach at the credit reporting company Equifax has exposed sensitive information, such as Social Security numbers and addresses of up to 143 million Americans.  The company has provided no explanation." - September 8, 2017 Machines move money.…