Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics

Is it a mystery?  Something found in secret codes in the latest book about “Business Building?”

Yes, and you must take the time to step back – often.

Every business owner, project leader or anyone responsible for delivering growing sales.

If your Sales and Profit Lines look like this:

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The basics.  Building sustainable competetive strategies.

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1. Identify the Product/Service Opportunity – Marketplace Research

 

2. Current and Potential Capabilities To Develop and Deliver Profitably

3. Planning Your Aggressive Launch

4. ”Low-Cost” Producer vs. “Long-Term” Strategy

CAPITAL + MARKET ACCESS +SALES – COGS = VIABILITY (SUCCESS/FAILURE)

(C+MA) + SALES – COGS = V

Small businesses seeking sustained profitability cannot compete on price.  Your organization must be versatile, flexible and inventive.  And have efficient, reliable distribution.

5. Leverage and Longevity

Focus on Market Niches and dominate those niches.

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Featured Photo Courtesy Of Grant Nelson, G Fotoz Photography