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Chasing Ghosts, Google and Goblins

Cindy Sanders and Douglas Burson, Sphere Marketer & Analytics

With the evolution of Google’s core search algorithms, and in the wake of major adjustments that have gone by names like Panda, Penguin and Hummingbird, being found on the web has become likened to obtaining a doctoral degree in physics or mathematics.

As entrepreneurs, we all know the best way to market any business online is to be found organically through a search at the top of Google’s search engine results pages (SERPs).

It’s free and offers near-limitless traffic to those who can master this highly-convoluted field of online search. But doing that has also become a monumental undertaking.

As a rule…why are your pouring marketing budget into an Information Dragon called “Google?”

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“Businesses are built upon relationships.  Not technology.”

Sphere is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with client services and operational offices in Atlanta, Chicago and Surat, India.

We work exclusively for clients who may be “trapped” in the world of technology, hoping sales will increase. And hoping new prospective customers will notice you. “Technology” will not deliver a viable return on your investment in acquiring, maintaining and supporting the growth of your customer base.

“Technology” has an important “marketing support” role. Marketing, though, must support Sales!

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Are your marketing investments generating sales? Are you growing your company’s most valuable asset – your customers?

When was the last time you, as an authority in your business, spoke with the very first customer who helped launch your business? When was the last time you met, thought about or uniquely recognized your first customer? Sphere Marketer Basics. Typically, our clients have adequate internal marketing, salesforce and product development capabilities and budgets to sustain their positions within their marketplaces. Manufacturing, Specialized Healthcare Product Manufacturers, Financial Services, Heavy Construction, Energy and Venture Start-Up businesses are our strong suits.

Our purpose is to work within your current business to “lift and launch” your product and service offerings and planning. And systematically grow the size, value and potential of your client/prospect/referral opportunities.
Your “New-Client” acquisition costs are lowered.

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Metrics, budget and data management are produced exclusively for each client, using our own “best of the best metrics technology” – capturing in real time the information, market position, competitive position and best-balance of your communications budgets.

Without paying Ghosts and Goblins to chase Google.

Sphere Marketer & Analytics    Kansas City ~ Atlanta ~ Chicago