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Online Ecommerce: The Sales Are In The Details

Cindy Sanders, Ecommerce and Site Strategist, Sphere Marketer & Analytics

One of our company’s strengths is Ecommerce.  We work with many client sites to monetize and maximize sales – one of our specialities is Fashion.  So I thought this  article would be especially helpful to understand how even the smallest details can deliver greater sales.

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Are You Making These 4 Simple Mistakes in Your Ecommerce Fashion Photos?

More than in most other industries, fashion shoppers have a particularly keen eye. They’re looking for products that look great, so your product photos need to be spectacular.

Unfortunately, getting a great image is especially difficult in this industry.  So take extra care to ensure you’re not making any serious mistakes with your product photos.

Are you making these mistakes?

Too Few Images – Fashion Product Photography

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Fashion shoppers care about angles. They want to know how the garment will look on them from all different sides.  At the very least, you should have 3 images; front, 90 degree side view, and rear view. This is the bare minimum, though, and more is better.   Most platforms will allow you to have 10 or more images.  Take advantage of this.

Providing front and rear ¾ views, and lifestyle images (models wearing the garments out in the world) will help to sell the product.

 

Ecommerce Site Design

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Most sites will allow shoppers to click on an image or hover over it to see a zoomed in view.  Even if your site supports this, it’s usually helpful to provide zoomed images of important features or areas.  If your product has lace, for example, providing a close-up shot of that area will help shoppers see the pattern and determine if it fits their style or not.

 

Too Much Noise – Fashion Product Photography

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If you’re new to photography, you would be forgiven for having less-than-optimal settings on your camera.  Having a graininess in your image usually results from having ISO set too high. ISO artificially brightens an image digitally.  This can be very helpful when shooting low light images, but isn’t necessary in a studio setting.

Ideally, ISO should be set as low as possible.  Since you’re shooting still images and have long exposure times, ISO can usually be set very low.  If you’re using a tripod there will be no camera or garment movement, allowing you to set your ISO around 100.

Sharp Photos Help Drive Ecommerce Sales

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Additionally, increasing the amount of light on the subject will help greatly.  If you need to turn ISO up to brighten the images – either there’s not enough light, or you need to let more light onto the sensor.  Source Reference searchspring.com 

To increase the amount of light hitting the camera’s sensor, increase aperture or exposure time. Depending on your lens, increasing aperture might introduce unwanted depth of field blur, but this shouldn’t happen with the lenses normally used for product photography.

(C) 2017 Sphere Marketer & Analytics

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