WHITE PAPER: “A/B” Target Market Test – Multi-Device Online Advertising
By Ken Adams, Paula Aaron Rose and Douglas Burson, Sphere Marketer & Analytics, Inc. – (C) 2017
A test-market online advertising campaign was developed to reach “hireable and specialized” trucking and manufactured bus-delivery drivers in the metropolitan areas of Tulsa, Oklahoma, and Wichita, Kansas.
Methedology: Both Markets targeted the same demographics, with the same online advertising rotation. The results were uniquely different.
See the dinsinct analytics, source of advertising views/responses and results (analytics White Paper – contact: spheremarketer.com):
Tulsa, Oklahoma, Metropolitan Area
Wichita, Kansas, Metropolitan Area
For More Information Contact: Sphere Marketer & Analytics, Inc., Ken Adams or Douglas Burson, (816) 349-5988, E/Mail email@example.com