White Paper: A/B Test – Targeted Online Display Advertising

WHITE PAPER:  “A/B” Target Market Test – Multi-Device Online Advertising

By Ken Adams, Paula Aaron Rose and Douglas Burson, Sphere Marketer & Analytics, Inc. – (C) 2017 

A test-market online advertising campaign was developed to reach “hireable and specialized” trucking and manufactured bus-delivery drivers in the metropolitan areas of Tulsa, Oklahoma, and Wichita, Kansas.

Methedology:  Both Markets targeted the same demographics, with the same online advertising rotation.  The results were uniquely different.

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See the dinsinct analytics, source of advertising views/responses and results (analytics White Paper – contact: spheremarketer.com):

 

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Tulsa, Oklahoma, Metropolitan Area

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Wichita, Kansas, Metropolitan Area

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For More Information Contact:  Sphere Marketer & Analytics, Inc., Ken Adams or Douglas Burson, (816) 349-5988, E/Mail douglas@spheremarketer.com

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