Inside Baseball. And What We Learned On The Business Diamond.

By Rick Dillon and Douglas Burson, (C) Sphere Marketer & Analytics

We work with mid-sized business owners, company marketing groups, salespeople and expanding your customer base.  All can have great value…and to an extent…value reflected on your business balance sheet.  Building the value of  “Goodwill” – your longevity, long-term clients, reputation, name/brand recognition can be a substantial asset.


The 21st Century Business Enterprise requires you to add a “hidden line item” – the value of your Online Marketing Asset.

It’s a Balance Sheet line item.  A Diamond formed by relationships – and only increases its value through communication.  Not Marketing.  Not Branding.  Not Consultants.



The 21st Century Business Enterprise requires you to add a “hidden line item” – the value of your Online Marketing Asset.

“Owning a business can be similar to owning stocks or commodities.  To evaluate the price of a stock or commodity, you must understand the underlying value.  Your business works in the same way.  In essence, business valuation is a process and a set of standards used to estimate the economic value of an ownership interest in a business.

Business valuations are required in the case of shareholder disputes, divorce, mergers and acquisitions, financing and in the event you decide to take your business public. The greatest possible impact on your business could occur if you are looking to sell a business in the next 10 years.  Not having an accurate and timely estimate of value could cost you dearly.

Spending on Websites, search rankings, customer email lists, social media, Facebook, Twitter, video – most business owners blindly pour cash into “marketing and advertising” without knowing how the spending supports sales.


What is the value of your client relationships?

Moreover, a business valuation that includes “Your Online Asset” will give you, your investors and potential buyers a good understanding of both tangible assets–like real estate and cash–as well as intangible assets–like intellectual property and the comparable metrics associated with your industry category or peer group.”   (

This knowledge is vital because it will help you make marketing decisions based on the reality of your own numbers rather than the promises of a “new media program.”



Sphere Marketer & Analytics Portfolio:  The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries.


The beverage was first developed in 1965 by a team of researchers at the University of Florida to replenish the carbohydrates that the school’s student-athletes burned and the combination of water and electrolytes that they lost in sweat during rigorous sport activities.


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