Discovery. Bridge. Plan.

“The strongest business bond you will ever build is with a friend.”

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What should a Strategic Marketing and Sales Plan Look Like?

Your Plan should look exactly like your current client base…continually building relationships with your clients…and listening.  Simple and difficult.  New clients being attracted, not pushed.  Creative and practical.  Elbow grease and time.

Discovery.

[ ]  Research and Summarize Current Marketing/Sales Strategies

[ ]  Evaluate Product/Service Difference vs. Key Competitors

[ ]  Identify New Sales and Market Opportunities

[ ]  Evaluate Potential Salesforce/Customer Service Improvements

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Bridge.

[ ]  Find The “Right” Questions

[ ]  Challenge Your Business Assumptions

[ ]  Target and Refine Your “Defendable Business Difference”

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Develop An Effective Marketing Plan Supporting Your Business Sales.

[ ]  Build An Objectives, Strategies, Tactics Plan – On Budget

[ ]  Define Measurable Spending Results/ROI

[ ]  Strengthen Client Relationships and Business Referral Opportunities

[ ]  Implement and Refine

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