Business Internet Marketing – Buyers

By Lucas Nolan / Landon White,  Sphere Marketer & Analytics

An “Internet Trends Report” identifies a number of important points for the technology industry and small-business owners.  What areas of tech are being funded, how is “internet growth” spreading,  what areas of tech are resonating with people?

The biggest takeaways from the 2017 report

1.  Smartphone Sales Are Slowing.

According to the report, while Internet user growth has been steady at a 10% growth per year, smartphone sales have slowed.  Global smartphone shipments only increased by 3% this year in comparison to 10% in previous years – and the smartphone install base also slowed, growing by 12% in 2017 in comparison to 25% in previous years.

Internet engagement in the US has remained solid at a 4% increase per year.


2.  Google and Facebook Control 85% of Online Ad Growth!

Facebook and Google now control as much as 85% of online ad growth.  Google’s ad growth has increased by 20% year on year, increasing ad revenue from $30 billion to $35 billion between 2015 and 2016, while Facebook has increased its ad revenue by 62% from 2015 to 2016.

3.  Internet Ad Spending Will Surpass TV Within 6 Months!

The amount of money spent on internet ads will soon surpass the amount spent on television ads within the next 6 months.  This projection is based on the previous internet ad expenditure versus previous tv expenditures.

4.  “eSports” Is a Huge Industry and Will Continue to Grow.

The “eSports industry” is exploding with viewing time up 40% year over year. Combined with a number of millennials strongly preferring eSports over traditional sports – the industry seems set to take off.

5.  Streaming Music Has Surpassed Physical Sales.

For the first time in 16 years, the music industry has seen revenue growth thanks to streaming music which has finally surpassed physical music sales.  Streaming music giant “Spotify” now makes up 20% of the entire global music industry’s revenue.