Fly Fishing For Client Referrals In A River Of “Big Data.”

Fly fishing is an angling method in which an artificial “fly” is used to catch fish. The fly is cast using a fly rod, reel and specialized weighted line. Casting a nearly weightless fly or “lure” requires casting techniques significantly different from other forms of casting.

Fly fishermen use hand tied flies that resemble natural invertebrates, baitfish, other food organisms, or “lures” to provoke the fish to strike (bite at the fly).

Businesses are built upon relationships. Not technology.  And certainly not “Big Data.”

Three reasons why your client retention and capture aren’t luring a reliable business with predictable sales depth:


Contact: Douglas Burson, President, Sphere Marketer & Analytics – 816.349.5988