The SEO Industry – A New Definition: Are Your Strategies Effective?


By Jayson DeMers and Douglas Burson – Sphere Marketer & Analytics

Part 1 of 3:  Are your SEO Strategies Effective?

Part 2 of 3:  Chasing Google and Defining Your “Defendable” Difference

Part 3 of 3:  Why are your customer relationships more important than SEO?

Part 1: Are your SEO Strategies Effective?

The Good News and How To Leverage SEO

Social media ROI is one of the most heavily debated topics in the online marketing world.  Why?  Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign.

It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line.
And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. In a survey from Convince & Convert, 41% of companies said they had no idea whether or not their social media efforts were actually paying off.

Social media marketing and SEO are two tightly interwoven strategies.

Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors.  Since social media relies on high-quality content and a visible, strong brand presence.

Your efforts and financial investments in SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.  But is this true for an average business owner?
Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details.

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Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.

However, there are some stipulations to this: Google can detect the quality of your followers, meaning buying 100,000 proxy Twitter followers isn’t going to do much for your overall rankings.  Instead, you’ll need to build your following organically.

Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details.

Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.

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