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Protecting Your Online Reputation

By Chris Smith, President of Argent Media Edited By Ken Adams and Douglas Burson, Sphere Marketer & Analytics This article is written for our small-business clientele - if you or your company are unfamiliar with “Online Reputation Management” - it’s a critical part in developing your short- and long-term business prospects and growth. Online marketing…

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What’s the relationship between price and value?

Written and Published By Al Eidson, Eidson & Partners and SparkLabsKC Feature Photo Copyright Grant Nelson https://gfotoz.wixsite.com/portfolio Presented By Sphere Marketer & Analytics We regularly publish a blog on the latest trends in product development, branding, marketing and lessons learned from startups.  eidsonandpartners.com Price Matters: How Price Impacts Value Perception for Consumers What’s the relationship…

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5 Tips For Creating An Effective Small Business Logo Design

Presented By Sphere Marketer & Analytics:  Sources The Huffington Post and Gabriel Shaoolian, CEO & Founder at Blue Fountain Media For a lot of companies, a strong logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and…

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5 Ways Local Business Can Sparkle and Light-Up Your Customer’s Day!

  Published By HubKonnect.com and Company Co-Founder, Kathy Hartman Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase.  Some even are addressed to you personally and might mention something you’ve been researching online. Why are these offers just for…

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Chasing The Google Dragon – Why We Pressed The “Snews” Button.

By Aleh Barysevich, Founder and Chief Marketing Officer at Link-Assistant.Com Published In searchenginejournal.com Edited By Doug Burson and Cindy Sanders, Sphere Marketer & Analytics Is this building your business?  Tight marketing budgets.  ROI Measurement.  Sales? “I remember being awestruck back in 2013 by Brian Dean’s list of more than 200 Google ranking factors. My first…

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Sports Marketing 2018. (Part 1 Of 3)

  How To Leverage Business Sports Marketing:  3-Part Series By Doug Burson, Sphere Marketer & Analytics (Credited Links and References) The XXIII Olympic Winter Games will be held for 17 days from 9 to 25 February 2018 in PyeongChang, Gangwon Province, the Republic of Korea pyeongchang2018.com   What is sports marketing in 2018? And “Generation…

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Hallmark. “When you care enough to send the Merry Jest.”

By Doug Burson, Sphere Marketer & Analytics Hallmark Cards.  The Classic.  The Premier. Art designers, production experts, and one of the highest-quality “Brands” in the world. Hallmark prints and sells “personalized” greeting cards, gift items and ornaments. What happened?  The company missed the changing American marketplace. Hallmark became buried by competition, distribution through fixed retail…