Why Winners Win. Why Losers Lose.

By HBR.org - Courtesy Rich Bendis and innovationamerica.us Written By Gordon Tredgold, Founder and CEO, Leadership Principles; Edited By Doug Burson, Sphere Marketer & Analytics 5 Regrets of a Failed Entrepreneur:  What I would do differently. 80% of new businesses fail - often for completely avoidable reasons. Others fail because of a lack of organization, preparation, or…

Everything you didn’t want to know about Google.

Reference Credit By Pawe? Grabowski, Cindy Sanders and Douglas Burson Sphere Marketer & Analytics Part 1 of 3: Are your SEO Strategies Effective? Part 2 of 3: Chasing Google. Part 3 of 3: Hydraulics, Energy, Surfboards Your company may be built upon hydraulics, energy, surfboards or any product/service.  The most important question for small and […]

How “Business Clusters” Create “Collective Genius.”

The evolution of the successful 21st Century Business Enterprise - “Clusters” By HBR.org - Courtesy Rich Bendis and innovationamerica.us Today when we talk about business “clusters,” we’re usually talking about the technology industry in Silicon Valley, the financial sector in London or New York, or automakers in southern Germany. But clusters go back much further…

Building Your Brand and Franchise

Kathy Hartman, US Marketing Director; Trading Area Expert, Builder of Infrastructure Technology Solutions at McDonald's Corporation Alayna Frankenberry, Franchise Brand Management, Global Brand Management Kathy Hartman and Douglas Burson, President, Sphere Marketer & Analytics Keep in mind that just because a certain franchise structure works in one market, doesn’t mean it’s the best choice for…