5 Ways Local Business Can Sparkle and Light-Up Your Customer’s Day!

  Published By HubKonnect.com and Company Co-Founder, Kathy Hartman Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase.  Some even are addressed to you personally and might mention something you’ve been researching online. Why are these offers just for…

“Kirby” HubKonnect Launches AI Technology For Franchise and Local Store Consumer Marketing

– HubKonnect is a revolutionary approach to tailored local marketing plans.  The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman. These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise locations in the art of local marketing.  Koch,…

Building Your Brand and Franchise

Kathy Hartman, US Marketing Director; Trading Area Expert, Builder of Infrastructure Technology Solutions at McDonald's Corporation Alayna Frankenberry, Franchise Brand Management, Global Brand Management Kathy Hartman and Douglas Burson, President, Sphere Marketer & Analytics Keep in mind that just because a certain franchise structure works in one market, doesn’t mean it’s the best choice for…

Marketing Planning. The G.A.M.E.

Steps to Creating a Local Store Marketing Plan By Kathy Hartman - www.kathyhartman.blog Developing a Local Store Marketing (LSM) plan for your business doesn’t require you to be a marketing expert. However, it does require that you invest a bit of time and effort. You’ll need to do some homework and preparation, if you want…

7 Questions To Ask When Building A Local Store Marketing Plan

By Guest Contributor Kathy Hartman, US Marketing Director; Trading Area Expert, Builder of Infrastructure Technology Solutions at McDonald's Corporation   Start on shaky ground and you’re sure to collapse! What is the biggest mistake local businesses make when creating a Local Store Marketing plan?  It’s driving customers to their location and delivering a horrible experience.  That…