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Hallmark. “When you care enough to send the Merry Jest.”

By Doug Burson, Sphere Marketer & Analytics Hallmark Cards.  The Classic.  The Premier. Art designers, production experts, and one of the highest-quality “Brands” in the world. Hallmark prints and sells “personalized” greeting cards, gift items and ornaments. What happened?  The company missed the changing American marketplace. Hallmark became buried by competition, distribution through fixed retail…