Sphere Marketer & Analytics

By Douglas Burson, President, Sphere Marketer & Analytics "Accountants and Attorneys "tell you what happened in your business.  Our Team recommends and shows you what to do." Sphere Marketer is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with client services and operational offices in Atlanta and Chicago.…

Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics Is it a mystery?  Something found in secret codes in the latest book about “Business Building?” Yes, and you must take the time to step back - often. Every business owner, project leader or anyone responsible for delivering growing sales. If your Sales and Profit…

Putting Pen To Paper. Consumer Purchase Pricing.

By Douglas Burson, Sphere Marketer & Analytics Watching your bottom line? Budgets don’t always help you spend less. Conventional wisdom says deciding what you want to spend on a product before you hit stores will help you keep your spending in check.  But new research published in the Journal of Marketing Research shows this isn’t…