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Hallmark. “When you care enough to send the Merry Jest.”

By Doug Burson, Sphere Marketer & Analytics Hallmark Cards.  The Classic.  The Premier. Art designers, production experts, and one of the highest-quality “Brands” in the world. Hallmark prints and sells “personalized” greeting cards, gift items and ornaments. What happened?  The company missed the changing American marketplace. Hallmark became buried by competition, distribution through fixed retail…

Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics Is it a mystery?  Something found in secret codes in the latest book about “Business Building?” Yes, and you must take the time to step back - often. Every business owner, project leader or anyone responsible for delivering growing sales. If your Sales and Profit…

Putting Pen To Paper. Consumer Purchase Pricing.

By Douglas Burson, Sphere Marketer & Analytics Watching your bottom line? Budgets don’t always help you spend less. Conventional wisdom says deciding what you want to spend on a product before you hit stores will help you keep your spending in check.  But new research published in the Journal of Marketing Research shows this isn’t…

Thermo-Dynamics and Client Launch.

By Doug Burson, Sphere Marketer & Analytics The main components of CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases. If your company continues to believe customers are still resources that can be used for up-sell or cross-sell opportunities, rather than humans looking for interesting and…

“Kirby” HubKonnect Launches AI Technology For Franchise and Local Store Consumer Marketing

– HubKonnect is a revolutionary approach to tailored local marketing plans.  The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman. These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise locations in the art of local marketing.  Koch,…