“Big Data” and “Small Business”

By Ken Adams and Douglas Burson Sphere Marketer & Analytics   The advent of sales analytics has sales professionals paying attention to metrics such as dials and e-mails per day to track prospects.  How is "Big Data" accelerating your "Small Business" Sales? As for sales performance and Client Relationships, how are "measurement, pipeline value and…

A “Mile Wide” or a “Mile Deep?”

By Paula Aaron Rose and Douglas Burson, Sphere Marketer & Analytics Is your business a "Mile Wide" or a "Mile Deep?" There is a saying among demographers - the people who study people - and interpret  statistically a "model" that can be applied to you, us, we - large groups, small groups, patterns, predictable purchase…

How Creativity helps bind your clients to your business.

If you relate with a sense of having your true self shunned by the society we live in or the company you are building...this one’s for you!  And if you have kids on top of that, it will really hit home. Madrid based animators, Daniel Martinez Lara and Rafa Cano Mendez created this touching 7…

“Think Inside The Box.” Calculating Client Value.

By Rick Dillon, Arthur James and Douglas Burson Adapted From Entrepreneur Magazine  In our experience, the ideas presented typically are beyond the available time of a business owner or critical sales development colleague.  We encourage you to read and evaluate how your company is performing. "Think inside the box." Directional:  Arthur James, Sphere Marketer &…

Film, Video and Droneography.

https://youtu.be/jhSA2yPGgZE Dronogeraphy is a Sphere Marketer & Analytics photography service using cameras mounted on small, portable drones to capture aerial views of various subjects.  This practice differs from conventional aerial photography, which normally makes use of a camera mounted on a manned helicopter or small private plane. Our devices are used to capture breathtaking aerial…