Discovery. Bridge. Plan.

"The strongest business bond you will ever build is with a friend." What should a Strategic Marketing and Sales Plan Look Like? Your Plan should look exactly like your current client base...continually building relationships with your clients...and listening.  Simple and difficult.  New clients being attracted, not pushed.  Creative and practical.  Elbow grease and time. Discovery.…

“Big Data” and “Small Business”

By Ken Adams and Douglas Burson Sphere Marketer & Analytics   The advent of sales analytics has sales professionals paying attention to metrics such as dials and e-mails per day to track prospects.  How is "Big Data" accelerating your "Small Business" Sales? As for sales performance and Client Relationships, how are "measurement, pipeline value and…

Everything you didn’t want to know about Google.

Reference Credit By Pawe? Grabowski, Cindy Sanders and Douglas Burson Sphere Marketer & Analytics Part 1 of 3: Are your SEO Strategies Effective? Part 2 of 3: Chasing Google. Part 3 of 3: Hydraulics, Energy, Surfboards Your company may be built upon hydraulics, energy, surfboards or any product/service.  The most important question for small and…

7 Questions To Ask When Building A Local Store Marketing Plan

By Guest Contributor Kathy Hartman, US Marketing Director; Trading Area Expert, Builder of Infrastructure Technology Solutions at McDonald's Corporation   Start on shaky ground and you’re sure to collapse! What is the biggest mistake local businesses make when creating a Local Store Marketing plan?  It’s driving customers to their location and delivering a horrible experience.  That…

The “Silver Handcuffs” of technology.

The 21st Century Business Enterprise.  Wearing the “Silver Handcuffs” of technology? By Cindy Sanders, Chief Technology Officer, with Douglas Burson Sphere Marketer & Analytics When – did you as a business owner last speak with your most important customers? How is your company identifying prospective customers? If – any of these following “business-building tools” seem…