The “Human Industrial Complex”

By Douglas Burson and Rick Dillon, Sphere Marketer & Analytics

No one knows what happened.

“A huge security breach at the credit reporting company Equifax has exposed sensitive information, such as Social Security numbers and addresses of up to 143 million Americans.  The company has provided no explanation.” – September 8, 2017

Machines move money.  Enterprises magnetize, attract and move people.

Social Relationship Management Builds Enterprises



Human relationships and Purchase behavior – with commitment to personal and business relationships – are the “Trust Dynamics” that can build your business.  (Does anyone trust Equifax now?)

Social Relationship Management is “Long-Term Magnetism” that builds valuable enterprises and monetizes your company’s human industrial complex.


More than a “complex of data” – successful enterprises today create “Magnetism.”

Instant Action.  Anticipation.

Service, relationships, innovation, quality – not built upon “price.”

After product innovation, capital and distribution – your most important focus should be communication – writing, speaking, presenting – who you are…the capability to deliver personal communication is the bridge you must build…even more quickly than your product, capital or distribution.


How To Finally Put Customers First – Within The Human Industrial Complex

Companies are unable to scale to keep up with the social phenomenon
We know customers are using these social technologies to share their voices -companies are having a very difficult time keeping up.

“Real Time”  is not fast enough. Companies need to be able to anticipate a new complexity in both B2B and Consumer Marketing.
Customers don’t care what department you’re in they just want their problems fixed.